[vc_row][vc_column][vc_column_text]Giuseppe Venosta (1880 \u2013 1939)<\/b>\u00a0graduated with full honors in Engineering from the Politecnico di Milano. In March 1906, he was hired at Pirelli in the tires and rubber department; it can truly be said that he contributed to the \u201cgreat adventure of the tire in Italy,\u201d and not only that. Sharing a passion for football with Piero Pirelli, he even developed one of the first balls featuring a rubber bladder instead of being made entirely of leather\u2014the \u201cCorazza Pirelli\u201d (circa 1925). The rubber division was his professional home, and from there he climbed the corporate ladder. When the Central Management Divisions were established in 1919, Giuseppe Venosta was appointed Rubber Central Director; in 1920, he joined the board of directors, and, being proficient in English, he was sent on a mission to the United States in 1928. In 1933, he became president of \u201cPirelli-Revere,\u201d the Italo-American Elastic Wire Society founded by Pirelli and US Rubber. In November 1938, he was named General Director, but by then he was already suffering from liver cancer\u2014a disease that claimed his life on April 14, 1939, before he even reached sixty. On that very day, a company service order signed by Piero and Alberto Pirelli announced his passing \u201cafter long months of suffering, recalling with grateful affection the strong and ingenious work of Engineer Venosta over more than 33 years of tireless efforts to elevate our Company\u2019s rubber division to its current importance and efficiency (\u2026)\u201d.<\/p>\n
During the \u201ctire adventure,\u201d Giuseppe Venosta also managed the Pirelli Supply Team during the early, adventurous Grand Prix races of the 1920s. Young Guido followed him closely\u2014he was photographed with his father at Monza in 1924 and carefully preserved photographs of Giuseppe conversing with Piero Pirelli during the Grand Prix, or with the famous drivers of the era in front of racing cars.<\/p>\n
This esteemed father was not only a man of broad vision but also a deeply affectionate parent; Guido\u2019s unpublished memoirs convey a touching remembrance, culminating in his poignant conclusion: \u201cI thought that everything was over, but the years that followed taught me that one can continue to love a departed soul with the same passion as when they were alive. And so I did, and everything seemed to go on as before.\u201d[\/vc_column_text][vc_media_grid element_width=”6″ gap=”15″ grid_id=”vc_gid:1743198254638-4aa5cdd0-6c8a-7″ include=”67975,67977,67974,67205″][vc_column_text]Sources:<\/b>
\nAlbiate, Villa San Valerio, Archives of Giuseppe Caprotti: Guido Venosta Archive, Various Documents, G. VENOSTA, Unpublished Memoirs (1996-97) (pp. 2, 39-40).
\nIbid., Archives of Giuseppe Caprotti: Guido Venosta Archive, Photographic Album 1920 \u2013 1930.<\/p>\n
Pirelli Foundation, Pirelli Historical Archive, \u201cPersonnel\u201d Collection, file \u201cGiuseppe Venosta,\u201d \u201cService Order of November 12, 1938, No. 793\u201d;
\nIbid., \u201cService Order of April 14, 1939, No. 819.\u201d[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
Giuseppe Venosta (1880\u20131939) graduated in engineering from the Politecnico di Milano. Hired by Pirelli, he spent his entire career there until being appointed General Manager in 1938, just a few months before his death. As a young boy, Guido was very close to him, following him during the early, adventurous Grand Prix motor races of the 1920s and preserving beautiful images from those events.<\/p>\n","protected":false},"featured_media":67973,"template":"","tags":[],"class_list":["post-67202","protagonista","type-protagonista","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/protagonista\/67202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/protagonista"}],"about":[{"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/types\/protagonista"}],"version-history":[{"count":11,"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/protagonista\/67202\/revisions"}],"predecessor-version":[{"id":68112,"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/protagonista\/67202\/revisions\/68112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/media\/67973"}],"wp:attachment":[{"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/media?parent=67202"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/tags?post=67202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}