{"id":68363,"date":"2026-01-19T17:25:56","date_gmt":"2026-01-19T15:25:56","guid":{"rendered":"https:\/\/www.fondazioneguidovenosta.org\/en\/?post_type=protagonista&#038;p=68363"},"modified":"2026-01-28T10:37:45","modified_gmt":"2026-01-28T08:37:45","slug":"guido-venosta-and-pirelli-from-the-early-years-to-the-second-world-war-1939-1945","status":"publish","type":"protagonista","link":"https:\/\/www.fondazioneguidovenosta.org\/en\/protagonista\/guido-venosta-and-pirelli-from-the-early-years-to-the-second-world-war-1939-1945\/","title":{"rendered":"Guido Venosta and Pirelli: from the early years to the second world war (1939\u20131945)"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]After earning two degrees\u2014Economics at the University of Cambridge and Law at the University of Pavia\u2014Guido Venosta entered the world of work. His first experience was at Banco Ambrosiano, which he soon left for an operational role at Fabbriche Riunite Industria Gomma Torino (a company controlled by the Pirelli Group), from January to September 1938.<\/p>\n<p>From September 1938 to May 1939, he was assigned as\u00a0<em>personale \u201cin missione\u201d<\/em>\u2014i.e., temporarily posted to a workplace other than his usual base to carry out specific tasks\u2014to the Societ\u00e0 del Linoleum (another Pirelli-controlled company) based in Narni (TR).<\/p>\n<p>On 16 July 1939, he arrived at the parent company and was hired by Pirelli S.p.A.\u2019s Central Secretariat, with administrative duties. His father Giuseppe\u2014who had served as Pirelli\u2019s General Manager\u2014had died only a few months earlier.<\/p>\n<p>In September 1940, Venosta was entrusted with the acting leadership of the newly established Servizio Organizzazione Controllo Aziendale (SOCA), responsible for the Group\u2019s entire operational area.<\/p>\n<p>In April 1942, Venosta\u2014who had carried out his role in leading SOCA commendably despite his commitments as a cavalry officer recalled to active service\u2014was assigned to other duties within an affiliated company, reporting to the Central Administrative Directorate as\u00a0<em>personale in missione<\/em>. The affiliated company was, again, Linoleum in Narni, where Venosta worked \u201cin the commercial-administrative field.\u201d[\/vc_column_text][vc_media_grid element_width=&#8221;6&#8243; gap=&#8221;15&#8243; grid_id=&#8221;vc_gid:1768822621264-4d88b2c1-d86b-5&#8243; include=&#8221;68399,68365&#8243;][vc_column_text]<strong>Sources<\/strong><\/p>\n<p>Albiate (MB), Villa San Valerio, Guido Venosta Archive: \u201cPrivate\u201d collection;<\/p>\n<p>\u201cAIRC\u201d collection; \u201cFIRC\u201d collection; \u201cImages\u201d collection.<br \/>\nFondazione Pirelli, Pirelli Historical Archive, \u201cPersonnel\u201d collection, \u201cGuido Venosta\u201d file.<\/p>\n<p><strong>Bibliography<\/strong><\/p>\n<p>G. Caprotti, <em>Le ossa dei Caprotti. Una storia italiana<\/em>, 2024\/3.<\/p>\n<p>ID., Personaggi: Guido Venosta (giuseppecaprotti.it, tag \u201cguido-venosta\u201d).<\/p>\n<p>ID., Guido Venosta, imprenditore e manager del Terzo Settore (fondazioneguidovenosta.org, page \u201cguido-venosta\u201d).<\/p>\n<p>ID., Guido Venosta Manager ed imprenditore del Terzo Settore, &#8220;creatore dell\u2019AIRC\u2019\u201d (fondazioneguidovenosta.org, section \u201cProtagonisti\u201d).[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After earning degrees in Economics from the University of Cambridge and in Law from the University of Pavia, Guido Venosta began his professional career: first, briefly, at Banco Ambrosiano, and then at several Pirelli subsidiaries, often on temporary \u201cin mission\u201d assignments. In July 1939 he joined Pirelli\u2019s headquarters, marking the start of his career within the Group.<\/p>\n","protected":false},"featured_media":68366,"template":"","tags":[57],"class_list":["post-68363","protagonista","type-protagonista","status-publish","has-post-thumbnail","hentry","tag-airc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/protagonista\/68363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/protagonista"}],"about":[{"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/types\/protagonista"}],"version-history":[{"count":5,"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/protagonista\/68363\/revisions"}],"predecessor-version":[{"id":68411,"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/protagonista\/68363\/revisions\/68411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/media\/68366"}],"wp:attachment":[{"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/media?parent=68363"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazioneguidovenosta.org\/en\/wp-json\/wp\/v2\/tags?post=68363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}