VOTO 10 CON RISERVA National Awareness Campaign on Eating and Nutrition Disorders
Milan, 18 February 2026 – Eating and Nutrition Disorders (ENDs) are complex and often silent illnesses, as even an excessive pursuit of achievement, dissatisfaction and social withdrawal can conceal underlying eating disorders. According to data from the Italian National Institute of Health, 59% of cases involve young people aged between 13 and 25. Of increasing concern is the lowering age of onset, with diagnoses now occurring as early as 8–9 years old.
It is within this context that VOTO 10 CON RISERVA (Top Mark, with Reservations) was launched — an awareness campaign promoted by Fondazione Bullone in partnership with the Dietetics and Clinical Nutrition Department of Niguarda Hospital. The campaign was developed with the support of the creative agency Next Different, with backing from the Guido Venosta Foundation and under the patronage of Fondazione Italia Patria della Bellezza. The shared objective is clear: to help identify and prevent the warning signs through which these disorders manifest, and to guide individuals toward qualified treatment centres recognised by the Italian National Institute of Health.
These conditions are often not identified promptly due to limited social awareness and a tendency to underestimate their psychological nature. Yet early intervention is crucial. Physical changes represent only the visible effect of a deeper distress, while delayed diagnosis and inadequately specialised interventions are among the main factors contributing to chronicity.
The campaign highlights how academic or athletic excellence — traditionally regarded as positive achievements — can become warning signs when accompanied by increasing isolation, chronic dissatisfaction and an excessive focus on performance. Overlooking these indicators risks delaying recognition of more profound psychological suffering.
VOTO 10 CON RISERVA (Top Mark, with Reservations) aims to foster a culture of prevention by engaging the adults who interact daily with young people: parents, teachers, sports educators, coaches and youth workers. These key figures, if properly informed, can play a decisive role in the early detection of distress and act as the first safeguard against the worsening of the illness.
Further information is available at: https://bullone.org/voto-10-con-riserva/
