Eating and Nutrition Disorders (DNA) Campaign

Objectives and activities carried out, in summary

The DNA campaign (Eating and Nutrition Disorders), supported by the Guido Venosta Foundation and developed by Fondazione Bullone ETS together with the Clinical Dietetics and Nutrition Unit at Niguarda Hospital, addresses one of the most serious health emergencies affecting young people: the second leading cause of death among school-age children, with an age of onset that continues to fall. The campaign is not merely informational: it is a tool for prevention and social responsibility, aimed at schools, families, and the networks of adults who support young people every day. It directly involves young beneficiaries—many of whom have experienced the illness first-hand—creating a virtuous cycle of awareness. Its outreach is supported by institutional and media partners, with creative consultancy from Next Different and Fondazione Italia Patria della Bellezza.

The initiative confirms the Guido Venosta Foundation’s ongoing commitment to young people’s psychological wellbeing and personal development, through dedicated pathways for awareness, prevention, and support throughout adolescence.